Passively Multiplayer

I’ve been PMOGing for a month now. Passively Multiplayer Online Game is a concept that combines data mining and gaming to create a unique web experience. It’s a convergence that actually provides some useful data, fun social networking and gaming that someone with no time to game can take part in. It’s still in early development, but it’s one of the new internet ideas that I’m genuinely excited about.

We carry mobile phones or laptop computers. We work, play and relate with these devices, leaving rich data trails. What control do we have over these trails? What feedback do they give us?

Video games give players a rich, immediate sense of presence and control in game worlds. How can we take this rich presence and player control from video games and apply it to online life?
PMOG follows people as they surf the web, giving them experience points, levels, items and currency. PMOG layers social gaming on top of web browsing.
PMOG stands for Passively Multiplayer Online Game. It’s like a Massively Multiplayer Online Game, except played passively. That means a lot of people just going about their life online. Our actions in our web browser feed moves into a game. That game shows us the characters and situations we create just by surfing the web!

I’m especially interested in seeing how my life online can be broken down statistically. PMOG relies on a Firefox add on and parses our online activity to generate an accurate and objective view of our life online. From a month of data I’m told I focus on DIY, web, news, shopping, reference and social areas of the internet, which seems rather accurate. In the future we might be able to use this data for many purposes, and I envision using it to see areas I have been neglecting over time.


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